Maybe its just age or cynicism, but there are many reporters walking around the halls of the Los Angeles Convention Center saying the same thing: E3 isnt what it used to be It could be that the E3 organizers changed the expos layout with the Big Three of Sony, Microsoft, and Nintendo now in the same hall (West), while most of the larger software companies (EA, Ubisoft, Activision, Konami, etc) are located together in the South hall.